Four Color Prints

Getting more of your cards’ worth

2006-03-15T06:24:00.000-08:00

So business cards are one way of getting your name and your business out there. By out there, you never know how many people have gotten hold of these cards and how far how have they gone.
Before giving out your cards to the world, consider some of the common mistakes that people make when giving out their business cards. These are mistakes that they do not much attention on. They may even do not know they are committing them in the first place.
One mistake is that giving business cards to people not in need of your service. You may be thinking that maybe in the future they will or that they might give it out to those who would. Although this can happen, the chances are very slim.
Instead, try and classify the persons you giving your cards to. This will ensure you do not waste the money you spent on business cards and that you have more chances of getting your consumers.
Another mistake is by giving them out only once. What if they the receiver misplaced them or happened to put them along with the others?
Try giving them out at least twice to increase your chances of being read or given attention to.

Not just any font will do

2006-03-07T06:42:00.000-08:00

If you want people to notice your prints, don’t try to get funky and unique by using fonts that nobody is using much. The reason why you do not see much of those is simple enough. No one wants to be caught dead using them. In your attempt to appear one-of—kind, you end up looking untrusting and unprofessional. Worse, the laughingstock of the readers.

This is what “unique” fonts can do. Unless you want to be on your way to losing clients and income, the advice given should be just about what you should do to avoid that from happening.

I think these things are better off in 4 Promotional Products: Banners Mugs Caps Pens and More. They will serve their purpose well when put into promotional stuff but definitely not on anything else.

Fonts may seem not a big deal but they actually are. Being the first thing that readers will see, it gives first impressions. And just like the old saying says, it lasts.

Do some deep thinking about the fonts you are using. Being different is not the same as being weird.

On the lookout for online thieves

2006-02-03T07:48:00.000-08:00

Publishing online is quite easy and it is also quite very easy for others to steal.
As the web expands in size, so do the number of thieves. Online thieves steal anything from a single image or a paragraph of content to an entire web site. Every web site is vulnerable.
If you have a web site, chances are you will come across another Web site showing your original work and passing it off as its own.
But the good news is…
Copyright protection online is accessible, affordable and just as enforceable as traditional media. U.S. copyright law states that electronic files including web files are copyrighted the moment they are put into a tangible form. That is, even if they are not on display to the general public.
Protected web files may include the site's content, code, scripting, graphic images, sound and video files, to name a few. Legitimate ISPs and web hosts now have their own copyright infringement guidelines, and they work with copyright holders to remove stolen materials from their web space, even to terminate the thief's web account.
However, it is still up to the owners to gather proof that they own the copyrights, search the thieves out, and take swift action against them.

You and your art works

2006-01-09T12:55:00.000-08:00

Most experienced suppliers of display graphics will know exactly what kind of images and illustrations you should or should not use in your designs.

Digital printing devices can print from photographs and illustrations, so you can include logos, maps, text or anything normally printable from a program like Quarkxpress, Illustrator, or Coreldraw.

One major consideration is the resolution of your original images. Offset printing requires a resolution of up to 300 ppi (pixels per inch), but display graphics can be printed with resolutions as low as 50 ppi (pixels per inch).

Keep this in mind when shooting your original photos. Make them as large as possible and you should not have any problem blowing them up for a banner, popup display or roadside sign.

Find a display graphics supplier who can advise you in simple, straightforward terms. If you have a bit of experience dealing with images and layouts, you will find that creating display graphics is relatively easy.

One important thing when designing your display item is to keep your design simple, and focus on one or two main elements.

Printer samples evaluation

2006-01-02T08:54:00.000-08:00

This New Year, if you are looking to buy a new printer, looking at print samples is a good start. However, it is advisable not to go rushing on your choice. Take note of the things you need to consider first.

Labels.
Printers will often send you a pocket folder stuffed full of beautiful samples to show off their skills. What usually happen is that those samples fall out and get mixed in with others.

When you find a sample that you like, you cannot tell where it is from. Each sample should have a label attached that provides the company name, phone number and website address.
Less is more.
Sometimes it is best to see one or two great samples than a stack of twenty. Ask for a sample that is relevant to your business. Look for factors that could benefit your business. Now that's using samples effectively.
Story teller.
Good sales representatives do not just plop the samples on your desk. They use each piece to tell a relevant story about how the job was produced, how they saved the day, or to show specialized services.

Created by 4promotional.

Toda Coat Rack from Notch Designs

2005-12-22T05:25:00.000-08:00

When you are advertising a certain product or service, it is certain you would want it to be placed in places where people can chance upon them often. The traditional approach is using banners and posters put in every space available and in corners where people see them everyday.
Then again, promotional products can also be a good medium. Giving them out as souvenirs and gifts for Christmas is getting yourself through to where these people will be heading. It simply means you will go along with them and placed near to them. This is what 4 Promotional Products: Banners Mugs Caps Pens and More is all about.
The coat racks shown can also be a good promotional tool if you are wanting to target the household and be intimate with them. By these racks, people will get to see you when they get their coats in the morning and upon returning them at the end of the day. Talk about exposure and everyday promoting. Why not make them as your Christmas souvenirs or gifts? The smallest sign or mark about you will definitely count much.

Another cheers for HP

2005-12-12T05:22:00.000-08:00

Here’s the catch.
At just over 3 pounds, the printer can be easily be toted from the conference room to your desk. The 2.5-inch flip-up color display screen lets you view, crop, rotate, and add borders. You can edit on a television using the included remote control, without needing a PC.
Once you have selected the images you like to print, maximum flexibility remains the name of the game. The Photosmart 475 lets you print directly from its internal memory, or from camera phones, memory cards, and PictBridge-enabled cameras, using an optional HP Bluetooth Wireless Printer Adapter.
HP toner plays a major role in the output quality and performance of HP LaserJet printers. The most advanced HP color laser toner technology ever developed, HP ColorSphere toner enables up to 40% higher gloss levels and a 22% wider range of colorthan previous HP toners when used as part of an HP printing system.
This means a noticeable difference in color print quality, particularly with smoother and more realistic flesh tones, shadows and gradations. HP ColorSphere also has a more uniform particle size, distribution and shape which enables faster printing and consistent quality throughout the life of the cartridge – the reliability you need down to the very last printout.